01
Instagram DM inbox
Receive and reply to Instagram DMs inside your shared Tarang workspace alongside WhatsApp and Facebook messages.
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Instagram Automation
Instagram DMs, comment-to-DM flows, lead scoring, and social-to-WhatsApp journeys.
Operate Instagram DMs, comments, mentions, story mentions, and Instagram-origin WhatsApp leads from a single shared workspace built for sales and support teams handling social volume.
Best forBrands and creators converting Instagram engagement into qualified leads and sales conversations
8Built-in capabilities
6Native integrations
4Measured outcomes
Capabilities
What Instagram Automation can do
02
Comment-to-DM automation
Trigger private DMs when users comment on a post or reel, with keyword matching, post targeting, and optional reply delays.
03
Public comment replies
Post a visible public reply and simultaneously send a private DM to the commenter — effective for giveaways and promos.
04
Story and mention triggers
Automate responses to story mentions, @tags, and direct mentions with routing rules and DM follow-ups.
05
Instagram leads board
Track Instagram-sourced leads with stage, score, owner, and notes in a dedicated view separate from the general inbox.
06
Webhook event inspection
Inspect raw Meta webhook payloads for comments, mentions, tags, and story events for debugging and social ops visibility.
07
Instagram Meta connect
Link your Instagram Business or Creator account through Meta Embedded Signup in a few clicks — no developer access needed.
08
Chat on WhatsApp lead tracking
Instagram-origin Click-to-WhatsApp conversations are classified with source labels (post, reel, story, ad) in the WhatsApp inbox.
Process
How it works
01
Connect an Instagram Business or Creator account through Meta Embedded Signup
02
Configure comment, mention, story, and lead-routing automations for your active posts
03
Qualify and convert Instagram conversations or Instagram-origin WhatsApp leads from the shared inbox
Integrations
Works alongside the tools your team already uses.
Instagram Business APIWhatsApp Business APIMeta Embedded SignupMeta CTWA FlowsShared InboxWorkflow Engine
Expected Outcomes
What teams typically see after going live.
- Faster response to comments, mentions, and story interactions
- More leads captured from organic posts and paid CTWA campaigns
- Cleaner handoff from Instagram engagement into the sales pipeline
- Better attribution of social-driven conversations to specific content
FAQ
Common questions
Can Instagram comments trigger DMs automatically?
Yes. Tarang supports comment-to-DM automations with keyword matching, post targeting, public reply, delay settings, and WhatsApp CTA links.
Can Tarang track Chat on WhatsApp traffic from Instagram?
Yes. Instagram-origin CTWA conversations are classified in the WhatsApp inbox with source labels when the referral metadata is available.
Does this work with personal Instagram accounts?
No. You need an Instagram Professional account — Business or Creator — linked through Meta.
Ready to launch Instagram Automation?
Book a live walkthrough and we will map this product to your channels, team, and growth goals.